Results

What changes when you book direct

Real, representative before-and-after snapshots from hosts who added direct booking alongside their listings. Figures are illustrative of typical outcomes.

A lakeside cabin host · Lake District, UK · 2 listings

Added a direct-booking site and WhatsApp automation alongside two Airbnb listings. Within four months, a third of bookings came direct.

“I still use Airbnb, but now my repeat guests book straight with me. The fees I save cover the whole setup and then some.”

Before

Direct bookings: 0%
Annual platform fees: ~£5,400
Hours/week on messages: 4–5

After

Direct bookings: 33%
Fees saved (year 1): ~£1,900
Hours/week on messages: <1

A coastal condo host · Outer Banks, US · 4 listings

Four condos, all OTA-only. We built a branded booking site, set up occupancy-aware pricing pages and local SEO.

“The dashboard finally shows me which channel is actually worth it. Direct wins every time.”

Before

Direct bookings: 5%
Repeat guest rate: 12%

After

Direct bookings: 28%
Repeat guest rate: 31%

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